We compare services, not medicines
What each provider charges for a treatment service, including its consultation, delivery and follow-up support. We make no claims about how well any treatment works.
Transparency
How we work, and how we make money.
My Health Choice is a price comparison service for treatment services offered by regulated UK online pharmacies and clinics. This page explains, in full, how results are ordered, where our revenue comes from, and how we check what we show you.
Lowest price first
the default order, with the sort basis always stated on screen
Identical cards
every provider uses the same template, none is highlighted
Commission after ranking
affiliate links never change the order or the price you pay
Not exhaustive
we don't list every provider, and we say so plainly
What My Health Choice does.
A comparison tool, nothing more: we put providers' own service information side by side.
We gather prices in one place
Costs from multiple regulated UK providers, side by side, so you don't have to open a dozen tabs and build your own spreadsheet.
We are not a pharmacy or clinic
We do not sell medicines, provide consultations, issue prescriptions, or give clinical advice of any kind. Decisions about treatment sit with you and a registered clinician.
How results are ordered.
Two ordering rules exist on this site. There is no third rule, and no exceptions.
All results default to lowest price first, and the sort basis is stated on the results page itself. You can re-sort by verified Trustpilot rating if you prefer; providers without a verified rating then appear at the end.
- Every provider card is built from the same template and shows the same set of facts: name, treatment and dose, price, what the service includes, verified registrations, and a verified rating where one exists.
- No card is visually highlighted, badged, or ranked above others.
- We do not accept payment from providers to appear higher in results, and no commercial relationship influences how results are displayed.
We test this claim rather than just making it: an automated check re-runs our sorting code hundreds of times with every affiliate link switched on and off, and fails the build if the order ever changes. The ordering rule is enforced by machine, not by promise.
Our coverage is not exhaustive. We focus on established, regulated online providers operating in the UK. The absence of a provider from our listings does not imply they are unsuitable — it may simply mean we have not yet added them.
How we make money.
Affiliate referral commission, disclosed here and in the footer of every page — the same model that funds most comparison sites.
Why some treatments aren't named on general pages.
Every medicine in the UK has a legal classification, and we use that classification to decide how much detail each level of the site may show. General-sale and pharmacy medicines can legally be shown to the public, so we name and price them openly on comparison pages. Prescription-only medicines must not be advertised to the public under the Human Medicines Regulations 2012 — MHRA guidance allows factual price information on pages a visitor deliberately navigates to, but not on a homepage or landing page.
So our homepage and category pages show conditions and categories only. Where a category includes prescription-only options, a single neutral card leads to a dedicated page. That page shows a short notice first, which you acknowledge before factual price information appears, and its web address uses a neutral code rather than a medicine name.
For the same reason, the button on a prescription-only comparison page says “Start a consultation”. These medicines can only be supplied after a registered UK clinician has assessed you — every provider we list requires their own clinical consultation first, and My Health Choice plays no role in prescribing decisions.
Homepage & category pages
Conditions and categories only. No prescription-only medicine names, no prices.
A page you chose to open
A short notice explains what you're about to see. You acknowledge it before anything is shown.
The comparison itself
Factual service prices on identical cards, at a neutral web address, reached deliberately.
How we source and check our data.
Dated prices, verified-only badges, and a plain admission of what we haven't verified.
Prices
Researched manually, dated on screen
Prices come from provider websites and are updated periodically. Each comparison page shows the date its prices were last checked. Prices can change at any time — always confirm the current price on the provider's own website before purchasing.
Registrations
Shown only when verified
We display GPhC or CQC registration details only where we have verified them against the official registers. Where we can't verify something, the card says “not verified” rather than guessing.
Check the GPhC register →Corrections
Tell us when something's wrong
If you notice an inaccuracy, or believe anything on our site is misleading or out of date, email hello@myhealthchoice.co.uk and we will investigate promptly.
Who reviews this content.
Health-related content on My Health Choice is reviewed by a named UK GP. The review checks that our descriptions are factual and neutral — it is not medical advice, and the reviewer plays no part in commercial decisions or in how providers are ordered.
People should be able to compare online provider services without guessing which checks were done, who reviewed the content, or whether money changed the order.Meet our reviewer → Verify on the GMC register →
What we do not do.
- We do not tell you which treatment is right for you, or make any claims about how well a medicine works.
- We do not assess whether a provider is clinically suitable for your needs.
- We do not provide medical advice, diagnoses, or prescriptions.
- We do not share your data with providers without your consent — the site stores nothing on your device beyond your own cookie-consent choice, one session-only notice-acknowledgement flag, and whatever categories you explicitly opt in to (see our Cookie Policy).
If you have any health concerns or are unsure whether a treatment is appropriate for you, please speak with a registered healthcare professional before proceeding.
Now you know the rules. Compare with them in mind.
Price-ordered, identically presented, dated, and disclosed — the way a comparison should arrive.